GIBSON CX DESIGN - CREATIVE STRATEGY

Gibson wanted a way to reach a demographic that was losing touch with their brand. This project involved Creative Strategy, VR, 3D, UX Strategy, UI Design, and Experiential Design for an event activation strategy to reach their audience.

The Murphy Lab VR Experience
The UX & CX DESIGN
THE TOUCH SCREEN - CUSTOMIZE YOUR VR GUITAR UI
The SWAG SHOP

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